Working on your skills to become a freelance makeup artist. With your love for the beauty industry, flair for creativity and being passionate about makeup can get you to the next level of becoming an entrepreneur. A freelance makeup career is highly desirable – you have the freedom to set your hours, pay rate, choose your clients, show off your expertise and build your brand. Being a freelance makeup artist is not much of a difference from starting up any other types of business, to increase your chances of success there are a few things that you should consider. It might seem intimidating at first but as you get your first job and build up your portfolio you will be able to stay on top of things; makeup trends and practices. Follow this step-by-step guide to becoming a thriving freelance makeup artist and having your creative freedom.
Turn up your skills
Perhaps you might not have a certificate; you started practicing at home by watching YouTube makeup gurus but now you want to start freelancing. Enroll in a makeup artist course to get certified and hone your skills. The certification course will help to enhance your skills and give you more opportunities for work. If you are not able to fund this properly check out the Adrian Rubin Scholarship; you might be a lucky awardee. There are also several traits that might be relevant to your career path that you must learn such as:
- Good organizational skills: when you book a client you want to ensure that you are not overbooking. With good organizational skills, you will learn to create a journal, scheduling calendars, doing your job at your best and still having time for yourself. With good time managing skills; it will eradicate being late for appointments, poor scheduling of appointments or missing them altogether!
- Tech Skills: Not everyone is tech savvy but by becoming a makeup freelancer you will need to know the basics of using technology. You can start by creating your online profile to raise brand awareness and to build a strong presence. Feel free to use social media networks such as Facebook, Twitter, Snapchat and Instagram. Find your niche and talk to your audience. Using Facebook groups are great for building your audience and live videos are popular these days. Considering getting a great camera and a ring light for doing makeup lives.
Create a portfolio
A portfolio is a showcase of all your work and expertise. If you are just starting out, some clients might be skeptical and would want to see your work before doing their makeup. Use your friends as volunteers to help build your portfolio especially if you have never had a client before. Taking before and after pictures are essential; always keep a file in your portfolio.
Build your makeup kit – having the right tools
Before you offer your services to clients ensure that you have the right tools in place. Without the right makeup tools, your skills will look tacky and unprofessional. Having the right tools is essential to any business; it is the most important investment for you and your business. For getting the right start make sure to purchase the best makeup tools and equipment that you can afford. You will need makeup from the lightest shade to the darkest. Feel free to mix and match if you did not get the right colour. Other makeup essential items to build your kit includes concealers, foundations, eyeshadows, mascaras, brush sets, eyelash curlers, a professional set up and arrangements.
Getting your kit organized is an important step to becoming a freelance makeup artist. Find out how to build your makeup kit on a budget and be creative while you do it. Instead of by one-one pieces of lipstick invest into a lip kit, get a train case that can carry all of your products at once when moving from destinations.
Set your prices
Look at what your competitor is offering so that you can have an idea of how much to charge a client for their specific service; it also helps you to know what clients are willing to pay and how to stay competitive in the market. Always charge what you are worth. Feel free to include an upfront fee when booking clients.
Stay current and keep learning; remember practicing is key
If you want to be a progressive freelance makeup artist always try to stay one step ahead of new makeup trends to develop your skills. Being complacent will slow you down. Try to stay in the know with the latest makeup looks, newest color palettes and makeup tricks to make a makeup look last all day. Clients will be impressed with your improvement and quality of work. If you have to enroll in a makeup artistry programme to increase your skills then go ahead.
Be creative as a freelance makeup artist
Before starting out create your plan, stick to your strategy and execute at your fullest potential. With your first set of clients, they will be able to bring in recommendations for you by your past services; your work will speak for you. Before you know it you will have a thriving and successful freelance makeup artistry business.
If you want to hear more about the scholarship program follow Adrian Rubin to hear more.
Disclosure: This is a collaborative post.