Studies have shown that the average woman owns seven pairs of denim jeans. When asked for reasons why they purchased this type of pants, 56% said it was for their durability and 71% said it was for their flattering look. So, understandably, we want these qualities to last. Wear and tear is often inevitable but there are ways to maintain the colour and care for your designer denim. Trilogy Stores, fashion experts and premium designer retailers, has provided us with some handy tips.