Whether you operate a fashion or beauty industry there are ways that you need to implement for your customer to keep on coming back. If your customers are not returning, it simply means that you are missing out on sales and there are things that should be improved. The fashion and beauty industry is constantly changing, if a business wants to survive they have to keep up with the evolving trends of their competitors or develop new innovations that surpass consumers expectations.
Image credit: Huda Beauty
If you look at companies like Anastasia Beverly Hills she is always creating new eyeshadow palettes; whether it is a limited edition palette or it is meant to stay on the market for long. KAT Von D and all those big brands do the same thing. Companies like MAC Cosmetics will do a celebrity endorsement, other companies will reinvent the packaging and recreate better pigments. After gathering customer reviews Huda Beauty discontinued their Rose Gold eyeshadow palette and recently released the all new Huda Beauty Rose Gold Remastered Eyeshadow Palette with an improvement in the formula and packaging.
This also happens when shopping for clothes for eg. purchasing a pant online from Fashion Nova. The order is complete, it is shipped to you, after opening the package and trying on the item the fit is too small or too big; simply because the clothing is not true to size. This will cause a discouragement to customer and a churn rate increase for the business.
Reducing customer churn rate in business can be a marketing challenge but let’s look at some ways to prevent this from happening.