Hosting and planning a fashion designer Q&A event can turn out to be pretty much gratifying experience for both event manager who curates it as well as the featured designer. The secret behind the success of such an event is creating something that is engaging and focuses on the designer and offers the audience a glimpse to his or her world so that they can find that collection to be refreshing and lovable and hence be excited for the story behind the brand.
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The scale of the events consists of a vast arena starting from open to public, informal Q&A style event during the business hours to that of the intimate gathering with catering and cocktail held later. Here are some essential tips for hosting Q&A events. Just read on to know.
Choose an Appropriate Venue – You should pick a venue that happens to be in line with the product designer’s brand and product mix. If you understand that the brand is taking high-end clientele then it is not wise to pick a nightclub or a bar as a venue. This way there will be an obvious disconnect. Instead you should look for a swanky restaurant, with a private room or a posh hotel lounge who will be willing and interested to host you. One more thing that is very important to consider at the time of picking the venue is the flow of the events and the seating. If you choose a venue keeping in mind all these, then there will not be any issue that you may face later on with that.
Take Advantage of the Media Partnerships and the Influencers – There are a number of creative ways to arrange the traditionally designed Q&A sessions. One style that is in vogue today is to find someone influential to host the event like that of a magazine editor or a blogger. Another idea is to partner with a regional or local magazine for hosting a new event celebrating a collection or a designer debut. Your event will be a stylish success if you are creative and keep the goal in mind.
Prepare the Designer for the Q&A – Just like that of a media training session you should train the designer so that he or she becomes a confident communicator. You should develop a list of common questions and then let the designer practice them with interesting and authentic answers. If you are thinking of appointing a moderator, then make sure to do an in-person meeting or call the moderator to go through the event timeline and expectations. You should also ensure that the moderator has all the background information so that she can host conversations. This may include an introduction to the designer and a few lead questions for kicking off with a few questions and answers in case the audience is timid and not coming up with questions.
The above are some of the essential tips from reputed experiential event agency for hosting a successful Q&A event. These tips will ensure that your event meets with success and your client gets the optimum exposure that such an event is bound to bestow on.
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Author Bio: Akshay Sharma is a digital marketing enthusiast and has written many topics in the related field. He works with Wonderland Agency, which is among the best event agency in the UK