Smokey-glittery-way-too-contoured-baked-look is way gone and it’s time for the “no makeup” look to take dominance. While we were seeing a chunk of no-makeup looks walking the streets back in 2015 and 2016, we’ve somehow replaced it for other trends for a second even though we’ve all known that the natural vibe is what we’ll be coming back to.
But what was it that made us go confidently barefaced? Well, it was the celebs. Once the #iwokeupthisway and no-makeup selfie trend took the social media by storm, with A-listers, such as Beyonce, Kim K, Alicia Keys, Drew Barrymore, Gwyneth Paltrow and plenty others, ditching their makeup offline (and online), we realized it’s time we understood something: we can be gorgeous even without flickers of eyeliner dangling on our lids and scraps of foundation covering up the face lines. While some celebs did keep their makeup routines on point for appearances and red carpet events, others have turned the makeup-free manner into a political statement (Alicia Keys, we applaud!).